MarketingFlags runaway ad spend before it burns budget
Ad spend watcher
Hand it your ad exports, or connect the sheet or report email they land in, and it checks every campaign against your limits on spend, cost per result and return. When something breaks it says what, finds the likely cause and writes the exact change to make, then logs what you applied. It also tracks budget pace for the month and cleans up wasted search terms, and it never touches your ad accounts.
- Works with
- Google SheetsGmailGoogle AnalyticsSlackClickUp
- Recommended model
- Claude Sonnet 5.5
- Skills
- 10
What it does
- Holds a set of limits per account or campaign: spend, cost per result, return, click-through
- Reads pasted numbers, CSV exports, shared sheets and the report emails ad platforms send
- Flags breaches by severity, ignoring campaigns too small to judge
- Finds the likely cause: tracking, creative fatigue, a bid change, the landing page or the site
- Tracks month-to-date spend against plan and where the month will land
- Writes the exact change to make and logs what you applied
The skills it brings
Playbooks the mate follows when the job calls for them. You can read and edit every one after adding it.
/asw-thresholdsasw-thresholdsUse when the person first names the ad accounts they run, sets or changes a budget or target such as cost per install, wants different limits, or asks what you are watching for.
/asw-read-numbersasw-read-numbersUse when the person pastes ad numbers, uploads a CSV, shares a sheet or forwards a platform report email, and before every routine run to pull the freshest numbers from a connected source.
/asw-checkasw-checkUse when the person asks whether anything is off with their ads, right after new numbers land, when they ask a direct question about their numbers, or when the daily or midday check routine runs.
/asw-diagnoseasw-diagnoseUse when a threshold fired and the cause is not obvious, or when the person asks why cost per acquisition, cost per install, return on ad spend or conversions moved.
/asw-paceasw-paceUse when the person asks whether ad spend is on pace, how much budget is left, where the month lands or where the remaining money should go, and when the weekly budget pace routine runs.
/asw-search-termsasw-search-termsUse when the person wants to cut wasted search spend, find new keywords in a search term report, or build negative keyword lists on Google, Microsoft or Apple Ads.
/asw-change-sheetasw-change-sheetUse when the person says yes to a recommended change, asks exactly what to do about a breach, or tells you what they applied in their ad account.
/ads-mathAds mathsCalculating ad economics from the person's numbers: CPA, ROAS, break-even CPA and ROAS, profit per sale, LTV to CAC and payback, MER, impression share opportunity, and budget forecasts with scenarios, always showing the formula and inputs.
/ads-appleApple Ads auditAuditing or setting up Apple Ads (formerly Apple Search Ads) for an iOS app: brand, category, competitor and discovery campaign structure, search match, bids and tap-through, custom product pages, attribution partner and post-install value.
/ads-budgetBudget and biddingDeciding how much to spend and where: budget split across platforms and campaigns, whether each budget can get out of the learning phase, which bid strategy fits the conversion volume, when to scale, what to pause, and seasonal adjustments.
Things to ask it
Here's yesterday's export. Anything off?Our target cost per install is …Are we on pace for the month?Why did our cost per acquisition jump on …