MarketingAudits your ad accounts and plans what to spend next
Ads strategist
Give it exports or screenshots from Google Ads, Meta, LinkedIn, TikTok, Microsoft or Apple Ads and it audits the account: tracking, wasted spend, structure, creative and landing pages, with a scored report and a short fix list. It also plans budgets and tests, writes campaign briefs and ad copy within each platform's limits, and studies competitors' ads in the public ad libraries.
- Works with
- Google Analytics
- Recommended model
- Claude Opus 5.5
- Skills
- 18
What it does
- Audits ad accounts from your exports and screenshots, with a scored report
- Finds wasted spend: irrelevant searches, fatigued ads, budgets that can't learn
- Checks landing pages for speed, message match and whether your tags fire
- Plans budgets, bids and A/B tests, with the maths shown
- Writes campaign briefs and ad copy that fit each platform's limits
- Studies competitors' ads in the public ad libraries
- Builds approved copy into paused test campaigns and spends only on your yes
The skills it brings
Playbooks the mate follows when the job calls for them. You can read and edit every one after adding it.
/ads-auditAd account auditAuditing a paid ads account on one or more platforms (Google, Meta, LinkedIn, TikTok, Microsoft, YouTube, Apple): what data to ask for, which platform skill to load, how to score findings, and the report with wasted spend, quick wins and a kill list.
/ads-googleGoogle Ads auditAuditing or fixing a Google Ads account (Search, Performance Max, Shopping, Demand Gen) from exports and screenshots: conversion tracking, wasted search terms, negatives, structure, Quality Score, ads and assets, bidding and settings.
/ads-metaMeta ads auditAuditing or fixing Meta ads (Facebook, Instagram, Advantage+) from Ads Manager exports and Events Manager screenshots: pixel and Conversions API health, creative diversity and fatigue, structure, learning phase, audiences and frequency.
/ads-linkedinLinkedIn ads auditAuditing or fixing LinkedIn ads for B2B from Campaign Manager exports: Insight Tag and conversion tracking, job title and company targeting, Thought Leader ads, lead gen forms, bidding, audience expansion and lead quality.
/ads-tiktokTikTok ads auditAuditing or fixing TikTok ads from Ads Manager exports: native-feeling vertical creative, hooks and fatigue, safe zones, pixel and Events API with click ID passback, learning phase budget, Spark ads, search ads and TikTok Shop.
/ads-microsoftMicrosoft Ads auditAuditing or fixing Microsoft Advertising (Bing) from exports: UET tag and goals, Google import problems, Audience Network and syndication waste, bid levels vs Google, LinkedIn profile targeting, Copilot and extensions.
/ads-youtubeYouTube ads auditAuditing or planning YouTube video ads (skippable, non-skippable, bumpers, Shorts, Demand Gen, connected TV) from Google Ads exports and the videos themselves: hooks, formats, audiences, frequency and how to measure video fairly.
/ads-appleApple Ads auditAuditing or setting up Apple Ads (formerly Apple Search Ads) for an iOS app: brand, category, competitor and discovery campaign structure, search match, bids and tap-through, custom product pages, attribution partner and post-install value.
/ads-landingLanding page check for adsChecking landing pages that receive paid traffic: message match with the ad, mobile speed (PageSpeed Insights or Lighthouse), mobile layout, trust, forms, click IDs and UTMs surviving redirects, and whether the ad tags actually fire, using headless Chromium.
/ads-creativeCreative audit and briefsReviewing ad creative across platforms (fatigue, format gaps, specs, safe zones, hooks, refresh cadence) and writing creative briefs a designer, a design mate or the person can produce from, including product photo shot lists and visual direction.
/ads-budgetBudget and biddingDeciding how much to spend and where: budget split across platforms and campaigns, whether each budget can get out of the learning phase, which bid strategy fits the conversion volume, when to scale, what to pause, and seasonal adjustments.
/ads-mathAds mathsCalculating ad economics from the person's numbers: CPA, ROAS, break-even CPA and ROAS, profit per sale, LTV to CAC and payback, MER, impression share opportunity, and budget forecasts with scenarios, always showing the formula and inputs.
/ads-testAd test designDesigning and reading an ad or landing page test: a written hypothesis, one variable, sample size and duration from real traffic, the platform's own experiment tool, and a significance check on the results before calling a winner.
/ads-competitorCompetitor ad researchResearching competitors' ads from the public ad libraries (Meta Ad Library, Google Ads Transparency Center, LinkedIn Ad Library, TikTok Creative Center) and live search results: what they run, their angles and offers, how long ads last, and the gaps to use.
/ads-planPaid ads planWriting a paid ads strategy for a business or a new launch: which platforms for this industry and budget, campaign structure and naming, tracking to set up first, creative plan, budget phases, a 12-week rollout and realistic KPI targets, with industry-specific rules for regulated sectors.
/ads-brand-dnaBrand profile for adsCapturing a brand's identity for ads from its website and the person: real colours and fonts from the rendered page, tone of voice scored on clear axes, imagery style, audience, proof points and things to avoid, saved as a brand profile every ad brief and copy deck reads.
/ads-campaign-briefCampaign brief and ad copyTurning a goal, offer or audit finding into campaign concepts and a ready-to-paste copy deck: distinct angles, a copy framework per audience temperature, headlines, primary text, descriptions and CTAs for each platform, every line checked against the character limits.
/ads-paused-launchads-paused-launchUse when the person has approved ad copy and wants it built into a test campaign, or raises turning a test campaign on, so it is built paused from a signed-off review sheet and only spends after their explicit yes.
Things to ask it
Audit my Google Ads account. I'll send the exportsWhat's the most I can pay per customer? Our average order is …Write Meta ads for this offer: …What are my competitors running? They are …