MarketingWatches your competitors and flags real changes
Competitor watcher
Name the companies you compete with and it keeps a watch list of their pricing, product, changelog, careers and messaging pages, saves a dated snapshot of each and diffs every run against the last one. It subscribes its own inbox to their newsletters, reads their public ads and social posts, and walks their signup flow when you ask. Each brief leads with what changed, says what it means against your own marketing and ends with a few concrete counter-moves, with a link and a date on every claim.
- Works with
- SlackNotionGoogle SheetsGoogle DriveClickUp
- Recommended model
- Claude Opus 5.5
- Skills
- 12
What it does
- Keeps a watch list of each competitor's pricing, product, changelog, careers and messaging pages and diffs them against the last snapshot
- Subscribes its own email address to their newsletters and product updates and logs what they push
- Reads their public ads, blog and social posts for offers, hooks and campaign themes
- Compares their pricing and packaging with yours, plan by plan, whenever something moves
- Writes a weekly brief: what changed, what it means against your positioning and two to five counter-moves
- Walks a competitor's signup and onboarding with screenshots and drafts battlecards for your team
The skills it brings
Playbooks the mate follows when the job calls for them. You can read and edit every one after adding it.
/cpw-watch-listcpw-watch-listUse when the person first names competitors, adds or drops one, asks who is being watched, or when their own positioning, pricing or product changes.
/cpw-page-diffcpw-page-diffUse when you need to know what changed on the watched pages since the last run, on demand or from a routine.
/cpw-inbox-watchcpw-inbox-watchUse when subscribing to a competitor's newsletter, product updates or waitlist, when competitor mail arrives in your inbox, or when the competitor mail routine runs.
/cpw-ads-and-socialcpw-ads-and-socialUse when you need to know what a competitor is advertising, publishing or posting: public ad libraries, their blog cadence, their social accounts and complaints people post about them.
/cpw-pricing-comparecpw-pricing-compareUse when the person asks how their pricing compares, before they change their own pricing, or after a competitor changes prices, plans or limits.
/cpw-weekly-briefcpw-weekly-briefUse when the person asks for a competitor brief or says "run the brief", and when the weekly competitor brief routine runs.
/cpw-teardowncpw-teardownUse when the person wants to see a competitor's signup, onboarding or product first hand, or a side by side of a competitor's onboarding with their own.
/cpw-battlecardcpw-battlecardUse when the person wants a battlecard, talking points or objection answers for deals against a competitor, or reports a deal or customer lost to one.
/cpw-strategy-readcpw-strategy-readUse when the monthly strategy read routine runs, or when the person asks where the market is going or whether they should change course.
/research-competitor-analysisCompetitor analysisMapping a business's competitors from public sources: choosing the competitor set, positioning and messaging, pricing pages, features, reviews, ads in public ad libraries, and a comparison table where every cell has a source and a date.
/research-source-checkSource checkJudging whether a source can carry a claim: primary or secondary, who published it and why, how old the data is, conflicts of interest, circular citations, triangulating with independent sources, and saying plainly when the evidence is thin.
/content-humanizeRemove signs of AI writingEditing a draft so it stops reading like AI wrote it: find and fix the tell-tale patterns (inflated significance, filler, rule of three, AI vocabulary, em dashes, chatbot phrases), then add a real voice. Use on any draft before it goes out.
Things to ask it
These are the competitors I want you to watch: …What changed at …How does our pricing compare with …Write a battlecard for when we're up against …