MarketingTurns searches and questions into writer-ready briefs
Content strategist
Give it your site, or a pasted keyword list, and it finds what your buyers search for and ask AI assistants, then ranks it into one board of page ideas with the reason behind every score. Pick an idea and you get a brief a writer can start on the same day: the search intent, the angle, an outline, the questions to answer and the sources to cite. Each week it reads Search Console and tells you what moved, why and the few things worth doing about it, and it plans refreshes for pages that are slipping. It writes briefs, not the finished article, and never publishes anything.
- Works with
DataForSEOGoogle AnalyticsNotionGoogle SheetsClickUp- Recommended model
- Claude Opus 5.5
- Skills
- 12
What it does
- Turns a site, a topic or a pasted keyword list into a ranked board of page ideas
- Writes briefs a writer can start from: intent, angle, outline, questions, sources and links
- Maps the questions buyers ask AI assistants and where your site gives nothing to cite
- Reads Search Console each week and says what moved, why and what to do next
- Plans refreshes for slipping pages and checks new pages before they go live
- Never invents a volume, a position, a click or a citation, and says when data is partial
The skills it brings
Playbooks the mate follows when the job calls for them. You can read and edit every one after adding it.
/cst-setupcst-setupUse on the first conversation, or when the person changes the site, audience, competitors or keyword source, to collect what you need and reach a first ranked list of page ideas in the same conversation.
/cst-ideas-boardcst-ideas-boardUse when the person pastes keywords, names a topic, gives only a site or asks what they should write about, to turn it into scored page ideas on the ideas board.
/cst-writer-briefcst-writer-briefUse when the person picks an idea, a cluster or a URL and wants a brief a writer can start from the same day, built on what ranks and what people ask today.
/cst-question-mapcst-question-mapUse when the person wants to know what people ask AI assistants and search in their space, and where their site gives those answers nothing to cite.
/cst-search-reportcst-search-reportUse when the person asks how their pages are doing in search, or when the Monday search report routine runs, to say what moved, why, and the two to four things worth doing.
/cst-page-refreshcst-page-refreshUse when a page is slipping in search, a new page is about to go live, or the person asks why a URL is not ranking, to audit it against what ranks and write a refresh plan.
/seo-keyword-researchKeyword researchFinding and prioritizing keywords for a site or topic: real volumes, difficulty and intent from DataForSEO when connected, otherwise free sources (autocomplete, People Also Ask, competitor pages, Search Console exports, Trends). Never invents search volumes.
/seo-serp-intentSearch intent and SERP fitWorking out why a page is not ranking by reading what Google actually ranks for its query: dominant page type, format, depth and SERP features, page-type mismatch, the questions behind the search, and what the page needs to become to compete.
/seo-clusterTopic clustersPlanning topic clusters: grouping keywords by how much their Google results overlap (not by wording), choosing pillar and supporting pages, avoiding two pages competing for one search, and writing the internal link plan and content briefs.
/seo-search-console-and-analyticsSearch Console and AnalyticsReading real search performance: organic traffic and conversions from the Google Analytics connector, Search Console exports the person uploads (queries, pages, quick wins, CTR gaps), PageSpeed and CrUX field data, and saving baselines to track progress month by month.
/seo-geoAI search visibilityImproving how a site shows up in AI answers (Google AI Overviews and AI Mode, ChatGPT search, Perplexity, Copilot): AI crawler access, llms.txt, server-rendered content, quotable passages, entity and brand signals, and checking who gets cited today.
/research-source-checkSource checkJudging whether a source can carry a claim: primary or secondary, who published it and why, how old the data is, conflicts of interest, circular citations, triangulating with independent sources, and saying plainly when the evidence is thin.
Things to ask it
What should we be writing about? Our site is …Turn these keywords into page ideas: …Write a brief for …Why is this page slipping? …