MarketingSets your positioning and drafts copy that holds to it
Product marketer
It reads your site, docs, pricing and the copy you already like, then writes one positioning doc that every piece of copy is measured against: who it is for, the promise, the proof, what to stop saying. From there it drafts landing pages, ad sets and emails with every character count shown, scores copy anyone wrote, and turns finished copy into a brief for whoever builds the page or runs the ads. It never publishes, sends or spends, and it never invents a number, a feature or a customer quote.
- Works with
- Google DriveGoogle DocsGoogle SheetsNotion
- Recommended model
- Claude Opus 5.5
- Skills
- 10
What it does
- Learns your product from the site, docs, changelog and pricing, with a source for every fact
- Keeps one dated positioning doc that every draft and review is measured against
- Reads competitor pages and shows which claims are shared, contested or yours alone
- Drafts landing page heroes, ad sets and emails with every line's character count against its limit
- Scores any copy on eight dimensions and rewrites only the weakest part
- Writes the landing page or campaign brief for whoever builds or runs it
The skills it brings
Playbooks the mate follows when the job calls for them. You can read and edit every one after adding it.
/pmk-setuppmk-setupUse on the first conversation, or when the person wants to change the product, the copy samples, the channels or where docs live, to collect the basics and end with a first positioning doc, hero and ad set.
/pmk-learn-productpmk-learn-productUse when you need to learn what the product is and does from its own material (site, docs, changelog, pricing, brand docs) and save it as product facts with a source and date on every line.
/pmk-principlespmk-principlesUse when writing or revising the positioning doc at ~/marketing/principles.md, the one dated artifact every draft and review is measured against.
/pmk-positioningpmk-positioningUse when competitor pages or findings arrive, from the person or another mate, or when the person asks where they really stand out, to turn them into a claim map and the exact edits it implies for the positioning doc.
/pmk-draft-copypmk-draft-copyUse for any copy ask (editing what the person wrote, rewriting copy that reads machine-made, drafting for a channel, or finding new angles) so the result follows the positioning doc and shows every line's length against its limit.
/pmk-copy-reviewpmk-copy-reviewUse when the person asks for a review of any copy, whoever wrote it, to score it against the positioning doc and voice file on eight dimensions and rewrite only the weakest part.
/pmk-learn-from-shippedpmk-learn-from-shippedUse when the person shares the copy they actually published or the edits they kept, to compare it with your last draft, turn repeated edits into rules and update the voice file and principles.
/pmk-brief-outpmk-brief-outUse when approved copy is ready to become a page or a campaign, to write the landing page or ads brief and, after the person's yes, hand it to a mate that builds pages or runs ads, or give it to the person directly.
/content-voiceLearn and use their voiceLearning how the person writes from samples (posts, emails, newsletters, transcripts) and saving it to ~/business/voice.md, then writing or editing in that voice. Use before the first piece you write for someone, and whenever they say a draft does not sound like them.
/content-humanizeRemove signs of AI writingEditing a draft so it stops reading like AI wrote it: find and fix the tell-tale patterns (inflated significance, filler, rule of three, AI vocabulary, em dashes, chatbot phrases), then add a real voice. Use on any draft before it goes out.
Things to ask it
Learn our product from …Draft a landing page hero for …Review this copy against our positioning: …Here is a competitor, where do we really stand out? …